Case Study · Cleaning Services
How Brisbane Window & Solar Panel Cleaning went from 1 van and 1 man to 4 vans and 10 staff.
One of Brisbane’s best window and solar cleaning companies partnered with us to manage its inbound and outbound calls. Here’s what happens every month.
500
MONTHLY
OUTBOUND
CALLS
223
AVERAGE
MONTHLY
APPOINTMENTS
99
AVERAGE
MONTHLY
NEW CLIENTS
$2100
FIXED
MONTHLY
COST
The Story
Commercial cleaning contracts are won on timing and a great offer.
Brisbane Window & Solar Panel Cleaning had poured thousands into SEO and SEM, chasing growth that never came. What they actually needed was more of the right conversations with the right people.
So our 100% Australian team trained on their services, then got to work on the phones: past the gatekeepers, through to the decision-makers and qualifying genuine need before anything hit a calendar.
Every appointment landed in their reps’ diaries with a full brief: the contact, the site, the contract situation, and the reason they were ready to talk. Their sales team walked into warm meetings, not cold calls.
The result: a steady pipeline of new sites and contracts. Booked by us, closed by them.
A total game changer. We've gone from drowning in SEO and SEM spend to around 100 quality leads a month from Impératif and a fourth van on the road to service them. Brilliant value.
Colin McPhail
General Manager
Brisbane Window & Solar Panel Cleaning
Real numbers, not promises
The Brisbane Window & Solar Panel Cleaning monthly campaign, measured end to end
Every call, appointment and win tracked in our CRM here’s the actual funnel over 3 months.
Hear A Real Call
Listen to a real appointment setting call from Paul in our team as he qualifies a quality Ford dealership lead for Brisbane Window & Solar Panel Cleaning. No hard sell, no scripts, just a professional, to the point, friendly conversation.
0:00 / 0:00
Paul - Outbound Brisbane Window Cleaning Call
What makes a qualified commercial cleaning appointment?
We don’t just fill calendars. Every meeting is validated against four criteria.
Budget
An active cleaning contract or a live procurement cycle.
SPEND CONFIRMED
Authority
The facilities, operations or procurement decision-maker not the gatekeeper.
Decision Maker Locked
Need
A service gap, contract expiry or expansion to a new site or location.
Pain Point Identified
Timeline
A review window that lines up with your sales cycle.
Actionable Window
TRUSTED BY
Felton Industries Felton Industries has engaged the services of Imperatif over a number of years now, always finding Chris, Paul and their team highly professional and market leaders in their field. Great work team Imperatif!
Mercedes-Benz Townsville We partnered with Imperatif a few years ago and I am thrilled with the level of customer service, reporting and responsiveness of the team. Chris and Paul are always on hand to provide management support at the drop of a hat
National Seniors Australia Great team and excellent service! We have worked with Chris, Paul and the team at Imperatif for many years and we are always impressed by the results, knowledge and professionalism. Highly recommend.
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