Case Study · Automotive
Booking quality service appointments & test drives
Acting on behalf of a Q automotive group, a group consisting of 8 queensland Ford, Suzuki and Mercedes-Benz dealerships, we make contact with customers whose vehicles are either due or overdue for their next scheduled service in order to make bookings for the dealerships service department. The below figures are average monthly results.
900
MONTHLY
OUTBOUND
CALLS
610
AVERAGE
MONTHLY
APPOINTMENTS
73
AVERAGE
MONTHLY
TEST DRIVES
Service Bookings
Lapsed & Due reminder calls that bring customers back into the workshop.
Telemarketing
Targeted phone invitations that fill your showroom floor for every sales event
Car Sales Lead Follow Up
Fast, persistent follow up on every enquiry so no lead ever goes cold.
The Story
Busy service & sales departments.
Q Automotive Group had acquired many new dealerships around Australia and it had became a high priority to ensure that their 8 service departments were steadily booked.
So our 100% Australian team trained on their vehicles and offers, got to work on the phones: reaching customers who had vehicles that were due or overdue for their next scheduled service to make bookings.
Every booking landed in their DMS with a full brief. At the same time we generated the customers interest on newer models and generated warm test drive appointments for the sales teams.
The result: 2,633 calls turned into 1,812 service bookings and 192 test drives across three months.
We have been working with Chris, Paul and the team at Imperatif for years and are always very happy with the work they do for us. They are an integral part of our team.
Our service departments are always busy with their bookings and I know that the sales teams generate a lot of car sales from their leads.
Ken Brennan
Group Service Manager
Q Automotive Group
Real numbers, not promises
The Q Automotive Group monthly campaign, measured end to end
Every call, appointment and win tracked in our CRM here’s the actual funnel over 3 months.
Hear A Real Call
Listen to a real service booking call from Emily in our team as she books in a service for a Ford dealership. No hard sell, no scripts, just a professional, to the point, friendly conversation.
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Emily - Service Booking Call
TRUSTED BY
Felton Industries
Felton Industries has engaged the services of Imperatif over a number of years now, always finding Chris, Paul and their team highly professional and market leaders in their field. Great work team Imperatif!
Mercedes-Benz Townsville
We partnered with Imperatif a few years ago and I am thrilled with the level of customer service, reporting and responsiveness of the team. Chris and Paul are always on hand to provide management support at the drop of a hat
National Seniors Australia
Great team and excellent service! We have worked with Chris, Paul and the team at Imperatif for many years and we are always impressed by the results, knowledge and professionalism. Highly recommend.
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