Intelligent Outbound TeleMarketing Solutions.
Appointment setting & lead generation experts
Stop burning leads with low-cost offshore companies and poor call scripts. We provide 100% on-shore, Australian-owned telemarketing & appointment setting services that focuses on high-value conversations and genuine ROI.
We have helped thousands of companies drive new sales instantly by using our tried and tested telemarketing services.
Our outbound call centre telemarketing services have been proven, time and time again, to be the most effective way of directly marketing to your target audience and getting your message heard by the key decision makers.
APPOINTMENT SETTING:
BRISBANE WINDOW & SOLAR PANEL CLEANING
Data Collection
Filtered 2-3 level commercial buildings within 30km of Brisbane with a lot of high-glass surfaces.
Electronic Introduction
Sent a stylised email to prime the decision-makers introducing Brisbane Window Cleaning before the outbound call.
Real Human Engagement
The Imperatif appointment setting team made outbound telemarketing calls to the decision makers and booked appointments
"We have been working with Imperatif for years now and are always amazed by the ongoing bookings we get. Sometimes we can barely keep up"
Colin McPhail
General Manager
Brisbane Window & Solar Panel Cleaning
Trusted By Many
With many years in the industry we have had the pleasure of working with some of the biggest brands in Australia
We Start the Conversation That Leads to Your Next Sale
At Imperatif Call Centre Partners, our highly trained outbound telemarketing agents act as a seamless extension of your business.
With professional communication skills, proven call strategies and a strong focus on customer experience, our team connects with the right prospects and turns conversations into qualified sales appointments.
We represent your brand with confidence and care, ensuring every call is purposeful, respectful and results-driven.
Helping your business build stronger pipelines and more opportunities to close deals call by call.
Hear The Quality
Listen to a real B2B telemarketing call from Jo in our Brisbane team as she generates and sets qualified appointments for a leading supplier of medical scrubs. No hard sell, no scripts, just a professional, friendly conversation.
500 Calls
145 Bookings
126 Sales
What is TeleMarketing
B2B TeleMarketing is a strategic outbound sales function where our appointment setting agents identify, contact and qualify potential prospects to schedule formal sales meetings.
Unlike standard lead generation, TeleMarketing focuses on creating a direct bridge between your sales team and high-intent decision-makers, ensuring you only spend time on qualified opportunities.
Discovery
Identifying key accounts that match your ideal customer profile (ICP).
Engagement
Professional outreach focused on solving pain points.
Conversion
Securing a confirmed time on your sales rep's calendar.
Arranging face-to-face and phone appointments
Leave it to our professional telesales team to get your prospects talking to your sales team, most effective for them to close a deal with your business whether it be in person, online or via a webinar registration, we do it all.
Presenting your service in a benefit-led way
Our dedicated appointment setters focus on what’s important – getting more people talking and engaging with your business. To that end we take the time to really know your products and services well before we pick up the phone.
Collaboration, Quality Assurance & Training
We take a collaborative approach to all of our partnerships and that’s why we offer 100% call recordings for client quality assurance as well as arranging either an online or in person staff training session with our clients.
Telemarketing vs. Digital Marketing
Why wait for someone to click an expensive online ad, hoping that if you do manage to contact them, they might still be interested, when you can have a human conversation with a genuine, qualified prospect at a fraction of the cost?
Our targeted telemarketing and appointment-booking campaigns often deliver more than five times the conversion rate of passive SEO/SEM strategies such as Google Ads or Meta Ads with a hugely reduced advertising spend.
How It Stacks Up
NATIONAL RECOGNITION
As Seen On
Channel 9 News
Impératif’s unique approach to B2B growth and local employment featured on national television.
Get an inside look at how Imperatif’s locally based team delivers professional, results-driven conversations that build trust, generate qualified opportunities and strengthen customer relationships.
Imperatif demonstrates the power of keeping conversations in Australia
The Human Advantage: Why On-Shore TeleMarketing Matters.
B2B lead generation is built on trust. Our Australian-based agents understand the local market nuances, cultural context, and professional etiquette required to engage high-level decision makers.
Native Accent & Context
No language barriers. Just natural, professional telemarketers that build rapport instantly.
High-Level Training
Our telemarketing agents are seasoned professionals, not script-readers. They think on their feet.
Kilian McMahon
Call Centre Operations Specialist
STAFF SPOTLIGHT
Meet the TeleMarketers
Making the Calls
At Impératif, our solutions are powered by human expertise. Kilian McMahon is a core member of our call centre operations, bringing a unique blend of academic insight, ideas and fun to the team.
QUT Business Student
Applying modern business strategies to optimise our people & digital services.
Fitness
Enthusiast
Brings a high-performance mindset from the gym to the office every day.
Passion For Travel
Recently returned from a 5 month Euro trip, I'm keen to see as much as possible.
"Working at the intersection of a small boutique call centre that's using so many technologies, such as AI allows me to see the future of customer engagement firsthand."
Outbound Telemarketing: Frequently Asked Questions
What is outbound telemarketing?
Outbound telemarketing is any business-initiated phone contact with prospects or customers - cold calling, appointment setting, lead qualification, customer surveys, database cleansing and event follow-up. It differs from inbound telemarketing, where the customer calls you. Outbound campaigns are proactive and run against a defined target list.
What is the difference between inbound and outbound telemarketing?
Outbound telemarketing means your team calls the customer; inbound means the customer calls you. Outbound drives new business, generating demand and pipeline. Inbound handles existing demand - enquiries, orders, support and overflow reception. Many businesses run both, using outbound to create interest and inbound to capture the response.
Is telemarketing still effective in 2026?
Yes, particularly in B2B, where inboxes are saturated and a relevant phone conversation still cuts through. What has changed is the standard: generic script-reading at volume performs poorly, while researched, well-targeted calling continues to produce meetings. Telemarketing now typically works as one channel within a wider outbound programme.
Should I choose an onshore or offshore telemarketing team?
Offshore teams cost less per hour; onshore Australian teams usually deliver a better cost per qualified outcome in B2B. Local callers understand regional business context and pronounce company names correctly, which affects how far a cold call gets. Offshore can suit high-volume, simple-script campaigns where hourly cost dominates.
How do you measure telemarketing ROI?
Measure cost per qualified outcome and the revenue that follows it, not dials or call volume. Track connect rate, conversations per hour, qualified outcomes per hour, cost per appointment, appointment-to-opportunity rate and closed revenue. Dial counts tell you how busy the team was; they say nothing about whether the campaign worked.
Do I need to supply the data, or can you source it?
Either. You can supply your own list, or the target data can be built and verified for the campaign. Data quality drives everything downstream - an accurate, well-targeted list of 500 contacts consistently outperforms 5,000 unverified records, because callers spend their time in conversations rather than chasing disconnected numbers.
What are the legal telemarketing calling hours in Australia?
Telemarketing calls are permitted 9am to 8pm on weekdays and 9am to 5pm on Saturdays. Calls are not permitted on Sundays or public holidays. Market and social research calls have slightly wider hours, extending to 8.30pm on weekdays and permitting Sunday calls between 9am and 5pm. Hours are judged in the recipient's local time.
How much do outbound telemarketing services cost in Australia?
Imperatif campaigns start from $5 per record, which includes two call attempts and full campaign reporting. Pricing per record rather than per hour means the campaign cost is known before it starts, and you are paying against contacts actually worked rather than hours billed.