Professional B2B Cold Calling Services
Turn Cold Prospects Into Warm Conversations And Warm Conversations Into Revenue
Most businesses know cold calling works. The problem is doing it consistently, professionally and at scale without pulling your best people off the work that actually closes deals. That’s where Imperatif comes in.
For over 20 years, our Brisbane-based team has run outbound cold calling campaigns for Australian businesses across every major industry. We handle the hard work of reaching the right people, getting past gatekeepers and starting genuine conversations that move your pipeline forward.
REAL RESULTS:
BRISBANE WINDOW & SOLAR PANEL CLEANING
Data Collection
Filtered 2-3 level commercial buildings within 30km of Brisbane with a lot of high-glass surfaces.
Electronic Introduction
Sent a stylised email to prime the decision-makers introducing Brisbane Window Cleaning before the outbound call.
Real Human Engagement
The Imperatif appointment setting team made outbound calls to the decision makers and booked appointments
"We have been working with Imperatif for years now and are always amazed by the ongoing bookings we get. Sometimes we can barely keep up"
Colin McPhail
General Manager
Brisbane Window & Solar Panel Cleaning
What We Actually Do
We don’t read scripts. Our agents take the time to learn your business, your offering, and your ideal customer then make professional, purposeful calls on your behalf.
Every call is focused on one thing: starting a real conversation with a real decision-maker who has a real reason to talk to you.
Depending on your goals, we can:
- Qualify prospects and identify active interest
- Book appointments directly into your sales team’s calendar
- Introduce your brand ahead of a follow-up campaign
- Gather market intelligence from target accounts
- Re-engage lapsed clients or warm leads that went cold
National Recognition
As Seen On
Channel 9 News
Impératif’s unique approach to B2B growth and local employment featured on national television.
Get an inside look at how Imperatif’s locally based team delivers professional, results-driven conversations that build trust, generate qualified opportunities and strengthen customer relationships.
Imperatif demonstrates the power of keeping conversations in Australia
Need Quality Data To Call?
Imperatif work closely with Australia’s most cutting edge and reputable data vendors in order to be able to obtain the contact details of the verified decision makers that would be most relevant to your particular campaign.
All you have to do is select the industry and parameter targets that best fit your business needs and we can do the rest.
Why Australian Businesses Choose Imperatif
100% Brisbane-based team. Your prospects speak to professional, locally based agents not offshore operators reading from a script. That matters in a B2B sale.
20+ years of outbound experience. We’ve run thousands of campaigns across industries including finance, property, automotive, professional services, trade and more.
Full transparency. Every call is recorded and available to you for quality assurance. You’ll always know exactly what’s being said on your behalf.
Fully compliant. All campaigns are managed in accordance with the Do Not Call Register and Australian telemarketing regulations.
Flexible and responsive. We move with you. If your message, offer, or target market changes mid-campaign, we adapt quickly.
Let's Talk Growth
Experience the boutique difference. Discuss your requirements with our specialists today.
THE FUTURE OF COMMUNICATION
The Perfect Blend of Human Connection and Artificial Intelligence
Imperatif combine real live call centre agents, cutting-edge CRM techology and virtual AI agents to deliver the pinnacle in customer service and lead generation at the lowest costs.
Cold Calling: Frequently Asked Questions
What is an outbound cold call?
An outbound cold call is a phone call made to a prospect who has had no prior contact with your business and has not requested the approach. The goal is rarely to sell on the call - it is to establish whether the prospect fits your ideal customer profile and to secure a next step, usually a qualified meeting.
Is cold calling legal in Australia?
Yes. Cold calling is legal in Australia, governed by the Do Not Call Register Act 2006 and the Telemarketing and Research Calls Industry Standard, both administered by ACMA. Callers must wash lists against the Do Not Call Register, call only within permitted hours, identify themselves and their employer, and end the call immediately on request.
Is B2B cold calling illegal?
No. B2B cold calling is legal in Australia, and business phone numbers cannot be listed on the Do Not Call Register - only numbers used more than 50% for private or domestic purposes are eligible. Calls to business lines remain subject to the Industry Standard rules on calling hours, caller identification and honouring opt-outs.
Is cold calling B2B dead?
No. Cold calling remains effective in B2B because decision-makers still take calls that are relevant, researched and well-timed. The approach that has stopped working is high-volume script reading. Phone outreach also reaches prospects who ignore email entirely, which is why it continues to sit alongside digital channels rather than being replaced by them.
What are the legal telemarketing calling hours in Australia?
Telemarketing calls are permitted 9am to 8pm on weekdays and 9am to 5pm on Saturdays. Calls are not permitted on Sundays or public holidays. Market and social research calls have slightly wider hours, extending to 8.30pm on weekdays and permitting Sunday calls between 9am and 5pm. Hours are judged in the recipient's local time.
How much does a cold calling service cost in Australia?
Imperatif cold calling campaigns start from $5 per record, which includes two call attempts and full campaign reporting. Pricing per record rather than per hour means the campaign cost is known before it starts, and you are paying against contacts actually worked rather than time billed.
What is the difference between cold calling and appointment setting?
Cold calling is the activity; appointment setting is the outcome. A cold calling campaign may aim to qualify prospects, clean data or gauge interest, whereas appointment setting is measured purely on qualified meetings booked into your sales team's calendar. Most B2B programmes combine both - cold calls that end in a confirmed meeting.
Should I outsource cold calling or hire an in-house SDR?
Outsourcing suits businesses that need output quickly or cannot justify a full-time hire. An in-house SDR carries recruitment, training, software, management and turnover costs, and takes roughly three months to become productive. An agency team is already trained and can start calling within weeks, though it needs your product knowledge to perform.
What makes a good cold calling agency?
Look for agencies that report on conversations and qualified outcomes rather than dial counts, that let you hear real recorded calls before signing, and that train agents on your offering instead of handing them a script. Ask where the agents are based, who manages quality assurance, and how opt-outs are handled.
Are Imperatif's cold calling agents based in Australia?
Yes. Imperatif agents work from our Brisbane call centre, not offshore. Australian callers understand local business context, pronounce company and place names correctly, and operate in your prospects' time zone - which matters when the first ten seconds of a cold call decide whether the conversation continues.