Follow Up Calling
Follow up calling can direct advertising or marketing campaigns, every respondent can be contacted with a remit to convert them to a customer.
Marketing activity in all its myriad forms – online, promotions, direct mail, traditional advertising, even viral – can cost businesses significant amounts of money. A fair proportion is spent on data capture, i.e. logging the contact and requirement details of potential customers, but if the leads you generate are left to go cold, or your in-house sales teams are too busy to follow them up, the initial investment is wasted.
Imperatif’s outbound agent teams have the knowledge and experience to take your database and follow-up every single one of your leads by telephone with one fundamental goal in mind – to increase the conversion rate (other wise known as ROI, or Return On Investment) from your marketing activities.
The end game is to maximise the effectiveness of your particular campaign to build stronger, longer-lasting relationships with your customers and to increase brand awareness.