Customer Satisfaction & Online Surveys
Imperatif undertake many outbound call centre and online surveys to ensure customer satisfaction across the automotive and other varied professional industries. Our surveys identify specific customer satisfaction levels across the full product and services range offered by your business.
This could be from appraising customer satisfaction with a new or used car to dealership customer service levels, right through to loyalty program feedback, staff satisfaction, measuring event experiences such as purchase, dealer delivery, repair and dealership DMS data quality, and even ascertaining and recording future purchase intentions.
After collection and collation of this data into our CRM, we present it back to you to allow you to ensure that your products and services are a true representation of your brand and that you are meeting the ongoing needs of your valued customers.
A customer satisfaction survey does not just have to be limited to new car surveys or recording and reporting on customer satisfaction. It can also incorporate extended warranty programs, dealership service retention, sales departments and parts departments of any of your franchised retailers, and can help you realise and incorporate fantastic cross-sell and up-sell opportunities.