Lead Generation Call Centre Services
Imperatif is an Australian lead generation call centre. Our Brisbane-based team calls businesses that match your ideal customer profile, qualifies their interest and their need, and hands your salespeople prospects who are genuinely worth their time.
To be clear about what this is: we don’t sell lead lists or contact databases. We generate leads by having real conversations on the phone, on your behalf.
An outsourced lead generation campaign covers the whole job: building or verifying the target list, calling until we reach the actual decision-maker, qualifying against criteria you set, capturing the detail your reps need, and handing the lead over ready to work.
Campaigns start from $5 per record, which includes two call attempts and full reporting. Pricing per record rather than per hour means you know the cost before the campaign starts.
Why Australian businesses outsource lead generation to a call centre
Building an internal team to make prospecting calls is slow and expensive, and those calls are usually the first thing to slide when your salespeople get busy closing. An outsourced lead generation call centre gives you consistent call volume without the headcount.
Because we report on conversations and qualified outcomes rather than dial counts, you can see exactly what the channel is producing and what each qualified lead actually costs.
Our agents work from our Brisbane call centre, not offshore. They learn your offering rather than reading from a script — which is what gets them past the first ten seconds of a B2B call.
