Mystery Shopping & Competitor Analysis
Imperatif are masters of designing, implementing, measuring and reporting mystery shopping and competitor analysis campaigns across various industries in Australia.
Our approach to conducting these campaigns is there is no one size fits all solution. In order to ensure that we provide our clients with timely, factual and relevant information, we must take time to properly ensure we understand our clients’ business – inside and out.
Mystery shopping campaigns can take many forms – such as contacting competitors of our clients to collect information on their offerings such as price, availability, benefits and even certain shortcomings. Mystery shopping can also take the form of conducting random mystery shopping calls or even visits to our clients premises in order to act as a customer and provide valuable feedback to management in order to help provide better customer service of product offerings.
As an example, for the last few years Imperatif have been working very closely with a large Australia wide child care service provider in order to undertake ongoing and regular competitor analysis feedback.
Imperatif’s approach to such a large and complex undertaking was to initially really understand our client’s core business offerings and fully comprehend exactly which areas we want to measure competitors against. From there, we worked with our client to ensure the target list is analysed where businesses are classed as definite competitors – as without this, we would not be comparing apples with apples.
By laying solid groundwork for our competitor analysis and mystery shopping, we were able to convincingly make contact with our client’s competitors and get measurable, comparable and -above all else – accurate data. By collecting and analysing this data, we were able to highlight the strengths and weaknesses in our client’s service, offering on a state-by-state, service-by-service and cost-by-cost basis.
By providing all this data to our client, it allows them to effectively have their finger on the pulse of their own service offering and make easy changes to that offering to ensure they are always one step ahead of the pack.
This competitor analysis campaign has proven to be so successful that it now runs on a quarterly basis, each time making adjustments and tweaks to the overall process to ensure its competitor analysis effectiveness. By doing so it also ensures our client will always remain highly relevant in an every changing and competitive field.
Mystery Shopping and Competitor Analysis campaigns do not just have to be confined to the contact of potential competitors in Australia, but can prove indispensably valuable when applied to:
• Starting a new business
• Measuring your own business’s service offerings
• Understanding and identifying potential gaps in the market
• Understanding why customers are no longer using your services
• Employee Feedback
• Product Evaluations
Why not chat to one of the Imperatif team members about our mystery shopping and competitor analysis campaigns and better understand what will set you apart from all of your business competitors in Australia?