Call Centre Articles

Discover how to get the most out of your Call Centre.

How to Choose Contact Centre Outsourcing Companies for Your Australian Business

Use this guide to compare contact centre outsourcing companies, check Australian compliance, model hand-offs and launch a measurable support pilot.

Call Centres Melbourne: How to Choose Outsourced Phone Support

Compare call centres melbourne by service scope, coverage, compliance and reporting. Use a practical checklist to shortlist outsourced phone support.

Australian Contact Centre Outsourcing Checklist: A Practical Guide for 2026

Use this australian contact centre outsourcing checklist to compare providers, protect customer data, set service rules and plan a controlled launch.

Customer Service Calls: Choosing Outsourced Phone Support

Customer service calls: compare outsourced phone support, choose a service model, assess pricing and set practical quality measures for your business.

Outsourced Contact Centre Services: A Practical Guide for Australian Businesses

Compare outsourced contact centre services by call type, setup effort, pricing model and service levels, with practical questions for choosing a provider.

Dialer For Call Centre: A Practical Selection Guide

Choose a dialer for call centre teams by matching call mode, workflow, compliance and reporting to your Australian campaign, with a practical rollout plan.

International Call Centre: A Practical Guide for Australian Businesses

Understand how an international call centre works, what to check on service, privacy and handovers, and how to choose a model for Australian customers.

Aht Call Centre: Meaning, Formula and How to Use It

AHT call centre explained: understand the formula, what to include, how to compare teams, and when faster handling can undermine customer service quality.

Offshore Call Centre: A Practical Guide for Australian Businesses

An offshore call centre can extend Australian phone support, but only with clear controls. Learn how to assess service fit, privacy, calls and handovers.

Telemarketing Outsourcing: How Australian Businesses Should Set It Up

Telemarketing outsourcing explained for Australian businesses: control compliance, improve call handling and scale outbound campaigns without guesswork.

Call Centre Operations: A Practical Guide for Australian Businesses

Learn how call centre operations coordinate people, processes, technology and compliance to improve customer response, enquiry handling and scalable support.

Customer Service Call Recording Laws Australia: A Practical Guide for Contact Centres

Customer service call recording laws australia explained by state, with consent rules, federal limits, outsourcing decisions, and an implementation checklist.

What Is Inbound Call Handling? A Practical Guide for Australian Businesses

What is inbound call handling? Learn how outsourced teams answer enquiries, triage requests, protect service quality and scale support without an internal centr

Inbound Call Vs Outbound Call: 6 Australian Outsourced Contact Centre Options Compared

Inbound call vs outbound call explained for Australian businesses, with six outsourced contact centre options compared by fit, setup, pricing and scale.

Contact Centre As A Service: CCaaS, Outsourcing and Buyer Guidance

Contact centre as a service explained for Australian businesses: compare CCaaS platforms, outsourced teams, costs, risks and vendor questions before you choose.

Call Centre Targets: A Practical Guide for Australian Businesses

Call centre targets: set practical service goals for inbound, outbound and outsourced support, with measures, examples and a 2026 implementation plan.

How to Choose and Implement a Call Back Service in 2026

Choose a call back service for faster enquiry handling, clear costs and measurable results, with an implementation plan for Australian businesses.

After-hours Call Answering Service: A Practical Guide for Australian Businesses

An after-hours call answering service can protect leads and support customers overnight. Compare models, costs, setup needs, risks and selection criteria.

Contact Centre Solutions: A Practical Guide for Australian Businesses

Compare contact centre solutions for Australian businesses, from inbound call handling to outbound campaigns, quality controls and scalable support.

Call Centre Operations: A Practical Guide for Australian Businesses

Learn how a call centre handles inbound and outbound work, where operations fail, and how Australian businesses can scope reliable telephone support.

Contact Centre Explained: A Practical Guide for Australian Businesses

Understand what a contact centre does, how outsourced call handling works, and how Australian businesses can set practical service and reporting controls.

How to Outsource Call Center Services Without Losing Customer Control

Learn how to outsource call center services in Australia, compare service models, assess vendors, manage risk, and measure customer support results.

BMW Sydney

Proven Success for ‘BMW Sydney’ Recently we collaborated with BMW Sydney, one of Australia’s largest and most successful automotive dealerships, to develop and undertake a highly polished outbound telemarketing campaign. The goal of the campaign was to not only increase sales traffic to the dealership but also ensure that customers believe our Imperatif phone staff […]

Four Reasons of having Live Chat Service

Four Reasons why you need a Live Chat Service for your customers. A study called “Making Proactive Chat Work” that was directed by Forrester Research found the accompanying information regarding Live Chat: “Numerous online buyers need assistance from a live individual while they are shopping on the web; indeed, 44% of online buyers say that […]

Why Keep Your Call Centre in Australia?

Congratulations are in order. Over the last few years, you have worked hard, and your business has grown exponentially under your leadership. You’ve met with the board and discovered that your customer support hotline is overloaded. You need to act quickly, and set up a larger call centre in order to support the incoming questions. […]

Call Centre Dos and Don’ts:

The Top Tips for managing a Call Centre Dos Your company has invested time, capital, and manpower into creating the perfect call centre. Every detail has been accounted for, and every desk has someone at it. Each representative has a phone in their hand, answering the questions of the public and working hard at outbound […]

Keeping Customer Service Close, and Your Call Center Closer

Few phrases in the world inspire the same level of disgust as “For support, please call…”. You find the number, and you can feel the irritation building as you dial. You know that as soon as you hit that last digit, the next hour or two of your life is no longer yours. Instead of […]

Improve customer satisfaction with a professional call centre

How a Professional Call Centre can Improve customer satisfaction? Are you looking for a solution to improve your customer service performance? Our Director, Chris Torrisi, had been recently interviewed by Be Media Production about the potential benefits of using a Call Centre. Illustrated by his automotive industry example, Chris pointed out how outbound and inbound […]

Sell More with Appointment Setting Services

Appointment setting can be an incredibly effective way of rounding up potential deals before eventually sealing the deal on a face-to-face basis. There are a number of benefits to this approach, including: Free Up Your Sales Force Utilising dedicated appointment setting services means that your salespeople will have far more time to do what they […]

The Advantages of Using Australian Outbound Telemarketing

With so many options available for the offshore outsourcing of your sales and customer services departments, it can often seem unfeasible to go for a local Australian telemarketing service. However, you might be surprised by the benefits that such a move could have in store for your business. Meet and Greet Nothing instils confidence like […]

Brisbane Window & Solar Panel Cleaning

Proven Success for ‘BRISBANE WINDOW & SOLAR PANEL CLEANING’​ Imperatif partnered with newly founded Brisbane Window and Solar Panel Cleaning in late 2021 with the core focus of taking a new Brisbane based cleaning business with only two staff members with only 15 regular clients into being the largest cleaning company of its type in […]

Older Persons Advocacy Network (OPAN)

Proven Success for ‘Older Persons Advocacy Network’​ OPAN are a national network of non- profit organisations giving voice to older people at every stage of their aged care experience and have partnered with Imperatif Call Centre partners in order to provide OPAN callers with a professional, sympathetic ear and the ability to ensure that caller […]

Event Telemarketing – A Cautionary Tale

Most car dealerships really have it tough when it comes to putting on a special event to spark the interest of their potential customers. This is especially true when it comes to the top end events you would expect from the prestigious brands such as Mercedes-Benz, BMW, Porsche and Jaguar. For the more prestigious, it […]

Telesurveying & Mystery Shopping for Competitive Advantage

Up until recently, I never really considered the possibilities and benefits of performing Telesurveys or more specifically, Mystery Shopping calls to businesses around Australia as a service we should offer. I had thought that those types of calls would be probably deemed too expensive, as I could not envisage an immediate return on the investment […]

Top Frequently Asked Questions About Telemarketing

Businesses often have many questions surrounding telemarketing services. To dispel some myths and help you decide if this service is for you, the following are our answers to common FAQs about telemarketing. Q: What is telemarketing? A: Telemarketing is a proactive way of informing prospective clients about the products and services your business offers by […]

Telephone Surveys Benefits

The Benefits of Telephone Surveys Telephone surveys are a highly effective way of learning more about prospective clients and your existing customers and with a high-quality telephone survey service at your disposal, you could be well on your way to boosting your business in a significant way. Gauge Customer Satisfaction and Perceptions The most obvious […]

5 Ways Telemarketing Can Boost Your Business

There is a wide variety of ways in which telemarketing companies can boost your business – both in terms of closed sales and exposure to future prospects. Let’s take a look at some of the benefits of telemarketing companies: Improved Lead Generation and Qualification Telemarketing companies can help businesses not only reach more prospective clients […]

Electronic Marketing & TeleMarketing – a marriage made in heaven?

Five years ago, businesses were told electronic marketing to customers was an easy, seamless and above all else inexpensive marketing solution. Erm, without TeleMarketing that’s nonsense… kind of. Often at Imperatif, we are asked how a business can increase their open-and-click rate from HTML emails sent to their valued customer database. Sadly, there is no […]

Imperatif Boost Car Service Bookings for Major Sydney Car Dealership Group

In 2012, Imperatif were honored to be selected as the outbound call centre partner of a major Sydney automotive dealership group, spanning over 5 individual dealerships in the south Sydney area. Imperatif had been engaged to undertake many various functions such as new car satisfaction calls, post service online satisfaction surveys, and SMS service reminders, […]

Imperatif Generate Sales Leads Via Outbound Telemarketing

Imperatif are experts in undertaking strategic, targeted and professional telemarketing campaigns on behalf of our clients. Imperatif have been working with Ford Australia’s largest rural dealership, Carmichael Ford for many years and have been exceptionally successful in the area of outbound telemarketing to existing Carmichael Ford customers. Every month and also ad hoc dependent on […]

Imperatif Successfully Tailor Communications From Baby Boomers To Gen Z’s

At Imperatif, we have always believed in the importance of tailoring our communications to ensure that every contact with an our client’s existing or prospective customers is a rewarding one for both customer and client. In our experience, this is not always as easy as it sounds, due to many of Imperatif’s clients being located […]

Imperatif Effectively Partners With Non Automotive Industries

When Chris and I formed Imperatif in 2009, known then as Imperatif Automotive Customer Management, we had been focused solely on the Australian Automotive industry. In early 2013 we were approached by companies from many diverse industries who were interested in partnering with Imperatif in order to undertake similar functions to those we provided to […]