Businesses often have many questions surrounding telemarketing services. To dispel some myths and help you decide if this service is for you, the following are our answers to common FAQs about telemarketing.

Q: What is telemarketing?

A: Telemarketing is a proactive way of informing prospective clients about the products and services your business offers by calling them directly rather than simply waiting for your phone to ring. Whether you are trying to gain new customers, inform existing ones about a current promotion or simply ensuring that your clients are happy with the service they are receiving (with the potential of up-selling), telemarketing services are an incredibly effective way of boosting your business.

Q: But don’t people usually hate cold calls?

A: While it is true that, shall we say, unscrupulous sales tactics have turned many people off of the idea of telemarketing call centres in the past, the landscape is rapidly changing. With greater professionalism, more checks and balances and a growing emphasis on mutual satisfaction, consumers and businesses alike have warmed to the idea of telephone-based sales a great deal over the years and it is quickly becoming the norm.

Q: Why should I outsource my telemarketing?

A: Outsourcing your telemarketing services means you won’t have to deal with any of the training or day-to-day operations in-house, but will benefit from having an overall say in the way your company is represented by agents. Just as you specialise in your given field, telemarketing firms offer a streamlined and highly optimised approach to boosting your conversion rates.

Q: What are some other advantages of telemarketing?

A: The benefits of telemarketing are numerous. Having a trained representative call on behalf of your company can create the impression of your company being bigger and more established than it is, boosting your credibility in the eyes of potential customers. What’s more, account managers who are trained in your products and services can ensure that customers are kept fully satisfied, helping to not only boost the amount of new business you receive but improve your retention rates as well. For any other queries you may have regarding telemarketing, call Imperatif Call Centre Partners on 1300 868 567 today.