100% Australian Owned & Operated
B2B Appointment Setting Services
Let's Book Qualified Sales Appointments In Your Calendar
Our appointment setters have helped thousands of companies drive new sales instantly by using our tried and tested appointment setting services.
Our outbound call centre services has been proven, time and time again, to be the most effective way of directly marketing to your target audience and getting your message heard by the key decision makers.
Our local call centre staff can expertly undertake outbound appointment setting calling to targeted businesses and supply consistent, high-quality, appointments for your sales teams to follow up and close, critical for the fundamental growth of your business.
Hear A Real Appointment Setting Call
Real Results: Brisbane Window & Solar Cleaning
Data Collection
Filtered 2-3 level commercial buildings within 30km of Brisbane with a lot of high-glass surfaces.
Electronic Introduction
Sent a stylised email to prime the decision-makers introducing Brisbane Window Cleaning before the outbound call.
Real Human Engagement
The Imperatif appointment setting team made outbound calls to the decision makers and booked appointments
"We have been working with Imperatif for years now and are always amazed by the ongoing bookings we get. Sometimes we can barely keep up"
Colin McPhail
General Manager
Brisbane Window & Solar Panel Cleaning
What is Appointment Setting?
Appointment setting is a strategic outbound sales function where our appointment setting agents identify, contact and qualify potential prospects to schedule formal sales meetings.
Unlike standard lead generation, appointment setting focuses on creating a direct bridge between your sales team and high-intent decision-makers ensuring your closers only spend time on qualified opportunities.
Discovery
Identifying key accounts that match your ideal customer profile (ICP).
Engagement
Professional outreach focused on solving pain points.
Conversion
Securing a confirmed time on your sales rep's calendar.
Arranging face-to-face and phone appointments
Leave it to our professional appointment setters to get your prospects talking to your sales team, most effective for them to close a deal with your business, whether it be in person, online or via a webinar registration, we do it all.
Presenting your service in a benefit-led way
Our dedicated appointment setters focus on what’s important – getting more people talking and engaging with your business. To that end we take the time to really know your products and services well before we pick up the phone.
Collaboration, Quality Assurance & Training
We take a collaborative approach to all of our partnerships and that’s why we offer 100% call recordings for client quality assurance as well as arranging either an online or in person staff training session with our clients.
We Start the Conversation That Leads to Your Next Sale
At Imperatif Call Centre Partners, our highly trained outbound appointment setters act as a seamless extension of your business.
With professional communication skills, proven call strategies and a strong focus on customer experience, our team connects with the right prospects and turns conversations into qualified sales appointments.
We represent your brand with confidence and care, ensuring every call is purposeful, respectful and results-driven.
Our outbound appointment setting helps your business build stronger pipelines and more opportunities to close deals, call by call.
Hear The Quality
Listen to a real B2B appointment setting call from Jo in our Brisbane team as she generates qualified appointments for a fleet/finance client. No hard sell, no scripts, just a professional, friendly conversation.
500 Calls
204 Bookings
158 Sales
Jo
Call Centre Operations Specialist
STAFF SPOTLIGHT
Meet the Team
Making the Calls
At Impératif, our solutions are powered by human expertise. Jo is a core member of our call centre operations, bringing a unique blend of academic insight, ideas and fun to the team.
MAMAMIA
Living the dream with two young toddlers and plans for a third...yes, I hate sleep!
Huge Gamer
I'm a huge gaming fan and can't stop playing RDR2...over and over and over.
AFL FANATIC
Originally from Melbourne, I'm a huge AFL fan...go DEES! (Maybe Lions...at a push)
I love learning about our clients. Not just ticking boxes, but getting to know their business and treating it like our own. It feels good knowing we’re helping them grow and giving their customers a great experience every day
How Our B2B Setters Work
Our methodology is built on transparency, great data and Australian-based native communication.
01
Deep Training
Our Brisbane team undergoes extensive training on your specific product and industry nuances, becoming a seamless extension of your brand.
02
Strategic Outreach
We use a multi-touch approach (Phone & Email) to engage decision-makers, navigating gatekeepers with professional persistence
03
Real-Time Sync
Appointments are booked directly into your CRM (Salesforce, HubSpot, etc.) with a full brief of the prospect’s needs and current situation
What Makes a Qualified Appointment?
We don’t just fill calendars; we fuel revenue. Our validation process ensures every meeting is a genuine sales opportunity.
Budget
We confirm the prospect has allocated funds or is in an active procurement cycle to solve their problem
Verification Level High
Authority
We bypass gatekeepers to secure time with primary decision-makers or key stakeholders who can sign off.
Decision Maker Locked
Need
The appointment is based on an identified business pain point that your specific solution is designed to resolve.
Pain Point Identified
Timeline
We qualify urgency, ensuring the prospect is looking for a solution within a timeframe that matches your sales cycle
Actionable Window
We record all discovery calls so your reps can listen to the prospect's tone and objections before the meeting.
Real People, Real Conversations, Real Results
Imperatif’s quality appointment setting services always delivers results, our B2B & B2C outbound teams work hand in hand with your businesses to achieve your targets.
We act as an extension of your sales and marketing teams, dedicated to calling your prospects and generating quality sales leads appointments.
Our outbound call centre specialists are dedicated to ensuring you are only provided with the highest quality, qualified leads.
Let's Talk Growth
Experience the boutique difference. Discuss your requirements with our specialists today.
THE FUTURE OF COMMUNICATION
The Perfect Blend of Human Connection and Artificial Intelligence
Imperatif combine real live call centre agents, cutting-edge CRM techology and virtual AI agents to deliver the pinnacle in customer service and lead generation at the lowest costs.
NATIONAL RECOGNITION
As Seen On
Channel 9 News
Impératif’s unique approach to B2B growth and local employment featured on national television.
Get an inside look at how Imperatif’s locally based team delivers professional, results-driven conversations that build trust, generate qualified opportunities and strengthen customer relationships.
Imperatif demonstrates the power of keeping conversations in Australia
Appointment Setting: Frequently Asked Questions
What is B2B appointment setting?
B2B appointment setting is an outbound service where trained callers contact businesses that match your ideal customer profile, qualify their interest and need, and book a confirmed meeting directly into your sales team's calendar. Your closers then spend their time in sales conversations rather than prospecting for them.
What counts as a qualified appointment?
A qualified appointment means the prospect matches your target criteria, has a genuine need, has authority or influence over the decision, and has agreed to a specific time. Anything short of that is a lead, not an appointment. Agree the qualification criteria in writing before a campaign starts so both sides measure the same thing.
What is the difference between appointment setting and lead generation?
Lead generation produces contacts who have shown some interest; appointment setting produces confirmed meetings with a time and date. Lead generation fills the top of your pipeline, appointment setting fills your calendar. Appointment setting costs more per unit but converts far more reliably, because the qualification work has already happened.
How long does it take to see results from appointment setting?
Most B2B appointment setting campaigns produce their first booked meetings within the first two weeks of calling, but a fair read on performance takes six to eight weeks. That allows time to test the target list, refine the opening approach, and let messaging settle before judging cost per appointment.
Can appointment setters book directly into my calendar or CRM?
Yes. Appointments can be booked straight into your team's calendar and logged in your CRM, so your reps see the meeting, the contact record and the notes from the call without re-keying anything. Confirmation emails and reminder calls before the meeting are what keep no-show rates down.
Which industries does B2B appointment setting work best for?
Appointment setting works best where the sale is considered, the deal value justifies a meeting, and the decision-maker is identifiable by role - commercial services, equipment and industrial supply, professional services, technology and finance. It works less well for low-value transactional products where the cost per appointment outweighs the margin.
Is outsourced appointment setting better than doing it in-house?
Outsourcing generally wins on speed and cost per appointment; in-house wins on product depth and long-term control. Many businesses use an agency to prove the channel works and to establish a reliable cost per appointment first, then decide whether to build an internal team around numbers they can already trust.
How much does appointment setting cost in Australia?
Imperatif campaigns start from $5 per record, which includes two call attempts and full campaign reporting. Pricing per record rather than per hour means the campaign cost is known before it starts, and you are paying against contacts actually worked rather than hours billed.