Imperatif are experts in undertaking strategic, targeted and professional telemarketing campaigns on behalf of our clients.
Imperatif have been working with Ford Australia’s largest rural dealership, Carmichael Ford for many years and have been exceptionally successful in the area of outbound telemarketing to existing Carmichael Ford customers.
Every month and also ad hoc dependent on the current promotions running at the dealership, Imperatif will target and make telephone contact with around 250 existing Carmichael Ford customers, who fit our targeted demographic in relation to the promotions on offer.
The key functions of these outbound telemarketing calls are to educate the customers about these promotions, how they can benefit from them and invite the customer into the dealership for a test drive.
On average, from the 250 outbound calls per month, Imperatif generates 70 qualified sales leads into the dealership, 25 service bookings and also updates numerous customer details.
These extraordinary figures have been achieved via working hand-in-hand with our client, implementing campaigns well ahead of the competition, as well as our telemarketing team’s skills in representing Carmichael Ford.
Here is what Carmichael Ford’s Dealer Principal, Mr Glen Sharp had to say about partnering with Imperatif:
“We have been working with Imperatif for many years now and are consistently happy with the results. Imperatif are always flexible and readily available to promote new offers via email design and sending, as well as telemarketing, the moment they are announced, sometimes before. This gives Carmichael Ford a real edge over the competition. The other great thing about Imperatif is that you can always deal with Chris and Paul, the owners of the company, which is refreshing and provides peace of mind when outsourcing”
Glen Sharp
Dealer Principal
Carmichael Ford
